Case Analysis On IT at Cirque Du soliel Study Example | Topics and Well Written Essays - 3000 words

Analysis On IT at Cirque Du soliel - Case Study Example One of the best examples of technological developments is the reliance on information technology in various business organisations. Many information technologies have been devised in order to assist in the different needs that most companies seem to have in the course of their activities. Some of these technologies enable the consumers that are geographically separated to effectively share messages and databases, which are copied and sent instantly to different recipients. Many companies rely on information technology in order to make awareness for the products and services they make in a manner that is deemed to be fast and cost effective compared to when they would have done the same by moving physically to their customers. In the same way, many consumers have continued to enjoy the ability to interact with these companies, managing to order for their goods at their convenience, making payments easily and following their products on transit until they get them. This paper examines the influence of information and technology at Cirque du Solie, looking at how the company can use this innovation to improve their performance and market share. Cirque du Soleil, which is headquartered in Montreal in Canada, was established in 1984 by people that were actively involved public entertainment (Richard, Pinsonneault & Croteau 2012, 2). They were led by Guy Laliberte and Daniel Gauthier who were motivated by the need to reinvent the idea of circus, which had not yet emerged in the entertainment scene by 1800s. The critics and audiences were hugely won by the first show that was made by Cirque du Soleil. This show was very dramatic and quite different from traditional circus that had been common before that time. In this show, the participants wore nicely decorated costumes, had modern and original music, featured different dramatical and