Monday, February 24, 2020

E-Marketing Review for Easy Jet Essay Example | Topics and Well Written Essays - 5000 words

E-Marketing Review for Easy Jet - Essay Example By the year 1999, the airline grew to be the fifth biggest airline in the US in context of the total number of domestic passengers it flied. Not only the airline grew in size but it also managed to be profitable for the entire period of thirty odd years when many well established large airlines like the USAir or the Continental were making losses. This established the fact that there is room for low cost no frills airlines like Southwest and if operated judiciously, the model could offer good revenue and profit. In Europe the initiator of low cost model of airlines was Ryanair, an Irish company, which incidentally when launched in 1985 was offering traditional airlines services but at a comparatively lower price. Though Raynair’s low prices pushed big competitors like British Airways to reduce their prices, yet Ryanair itself was unable to make any profit till 1991. But during this period the management gave a visit to Southwest’s Texas operations and came back decided to introduce the no frill low cost structure in their airline also. This resulted in profit in 1992 and since then Ryanair has become a marquee name in this industry. (Doganis R., 2006). In the year 1995 EasyJet was founded by Haji Ioannou based on the same philosophy of low cost and no frills, in footsteps of Ryanair and Southwest airlines. EasyJet has setup its base at Luton airport which is a secondary one, to cut operational costs and beat congestion and maximize turnaround time. The airline has been successful in implementing the low cost model and has become the 2nd largest airline in the low cost arena, just after its main competitor Ryanair in Europe (Rothwell S., October 2008). At the initial stages during 1995 EasyJet operated with two Boeing 737-200 aircrafts which were leased and contract pilots and other staff. Financials: EasyJet had revenue of  £1797.2 million in 2007 with corresponding profit of  £ 152.3 million. In 2008 EasyJet had much

Saturday, February 8, 2020

Should The Pin-Up Photographs And Calendars Have Been Taken Down Essay - 1

Should The Pin-Up Photographs And Calendars Have Been Taken Down - Essay Example This author’s opinion is that the pin-up photographs and calendars should have been taken down. But it would have been more prudent to communicate to employees why they would be taken down. A simple reason could be that personal pin-up photographs and calendars, or any other personal poster for that matter, are not allowed in the workplace as an employer’s rule. The workplace is, after all, the employer’s property. It may also be argued that the pin-up photographs and calendars create a sexually hostile environment for women, as it did for Barbara Hill. A woman is not expected to work in a sexually hostile work environment when she takes a job where most of her co-workers are men. She has the right to work in an environment free of sexual harassment and she is entitled to work where female employees are not made uncomfortable because of their gender. These may be the very reasons why the supervisor decided to take down the pin-up photographs and calendars, as wel l as shared Barbara Hill's views regarding them. The supervisor may have believed it in his power or authority to take down the offensive materials. However, although according to Chambers, sexually suggestive or explicit photos can be used to support a hostile environment claim, he also contends that hostile environment law involves disparate treatment, not disparate impact. Funk, therefore argues that there is no judicial support for prohibiting graphic representations in the workplace as long as no gender is was made to feel inferior or treated differently.